×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

TechTracker to use Tacoda profiling system

Published on .

New York--Tacoda Systems announced that Portland, Ore.-based TechTracker, a network of technology Web sites, has elected to use Tacoda’s Audience Management System.

The sites in the TechTracker Network--which include VersionTracker and MacFix--will use the Tacoda system to create profiles of site visitors, which can be grouped into audience segments of interest to particular advertisers. A combination of demographic data and user behavior, which is regularly updated, is designed to help marketers target more effectively.

--Sean Callahan

Most Popular
In this article: