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BtoB

TechWeb acquires Game Advertising Online

By Published on .

San Francisco—United Business Media’s TechWeb, which organizes the Game Developers Conferences, announced Tuesday that it has acquired online game advertising network Game Advertising Online.

The ad network, which debuted in 2006, is said to reach 50 million unique viewers per month. In addition to the conferences, TechWeb also operates the Gamasutra.com Web site and publishes Game Developer.

“We’re truly delighted to announce this transformative acquisition for the group,” Simon Carless, global brand director for TechWeb Game Network, said in a statement. “While we continue to operate our thriving industry-leading products in the event, editorial Web site and magazine spaces, we realized that game creators are looking for help beyond the key information and networking that we are used to bringing them. GAO is a natural evolution of our services to the game development community, and we’re looking forward to seeing it thrive in the future.”

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