BtoB

TechWeb partners with infoGROUP

Published on .

Omaha, Neb.—InfoGROUP announced Tuesday that its National Accounts Division will work with TechWeb, a division of United Business Media, to provide database capabilities, campaign management and analytics for TechWeb media brands. Using infoGROUP’s MarketZone Platinum marketing platform will enable TechWeb to integrate registered members into a single database, identify and segment users by activity and content interests, as well as deliver targeted content.
Most Popular
In this article: