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BtoB

Telephia, comScore announce joint service

Published on .

San Francisco—Research companies Telephia and comScore announced the launch of a joint service to provide combined Internet usage data.

The new service, MobileWeb Metrix, is designed to provide advertisers, media companies and ad agencies with a detailed comparison of audiences that view Internet content using mobile phones and PCs.

The service delivers an index, called the Mobile-to-PC Reach Index, which is defined as a Web site’s reach among mobile Web users divided by its reach among PC-based Internet users.

According to the first research report from MobileWeb Metrix, the sites having the highest Mobile-to-PC Reach Index in September were AccuWeather, ESPN, Weather.com, Yahoo! Weather and Gmail.

—Kate Maddox

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