While there has been no formal announcement of the change, the Primedia Inc. magazine, which has a circulation of close to 76,000 and targets broadband service providers, has been notifying advertisers about the reduction, according to company sources.
Publisher Mark Hickey confirmed there would be a decrease in frequency but would not provide specific details.
"We will be consolidating some issues from now to the end of the year," he said. "The current market conditions in telecom are a factor."
Another executive put it more bluntly: "Ad pages are down. We cover telecom."