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Teradata selects Directech as direct marketing agency

Published on .

Dayton, Ohio--Teradata Solutions Group has selected Directech/eMerge as its direct marketing agency of record. Lexington, Mass.-based Directech will develop a customer relationship management program for Teradata that centers on traditional direct mail, permission-based marketing and Internet events. The win is a boon for Directech, which is rapidly building its Fortune 500 client list. Teradata is a division of ATM giantNCR Corp.
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