BtoB

Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

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Marketo presents a Q&A with Hunter Boyle, managing editor of MarketingExperiments. Among other things, he stresses the need for sales and marketing to come up with a universal definition of a lead. "Having that common definition is one of the best ways to get sales and marketing on the same page," he said. "Nail that down and watch what happens to your sales funnel."
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