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BtoB

Texterity upgrades tracking system

Published on .

Southborough, Mass.—Texterity, a provider of software for creating digital replicas of print magazines, unveiled new features for its reporting and tracking system. Texterity said its restructured database can support more than 1 million page views per day. The system also supplies additional demographic data from visitors, including ZIP code and area code. It also can sort visitors by company. Texterity said current customers will be upgraded this month.

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