Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Textron Automotive creates central marketing organization

Published on .

Troy, Mich.--Textron Automotive Co., a division of Textron that manufactures instrument panels, cockpit modules and other components, announced Tuesday it has established a central marketing organization that will direct communications strategies for all five Textron Automotive business divisions: Textron Automotive Trim, Kautex, McCord Winn, CWC and Micromatic. Textron Automotive has named Michigan-based Trio Communications as its agency of record. As part of the unusual agreement between Textron Automotive and Trio, Kirk Aubry, Trio's president, will act as Textron Automotive's interim VP-marketing and communications.
Most Popular
In this article: