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Textron Automotive creates central marketing organization

Published on .

Troy, Mich.--Textron Automotive Co., a division of Textron that manufactures instrument panels, cockpit modules and other components, announced Tuesday it has established a central marketing organization that will direct communications strategies for all five Textron Automotive business divisions: Textron Automotive Trim, Kautex, McCord Winn, CWC and Micromatic. Textron Automotive has named Michigan-based Trio Communications as its agency of record. As part of the unusual agreement between Textron Automotive and Trio, Kirk Aubry, Trio's president, will act as Textron Automotive's interim VP-marketing and communications.
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