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BtoB

TFP, F1RSTMARK team up to promote b-to-b offerings

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Skokie, Ill.-TFP (formerly Thomson Financial Publishing) and F1RSTMARK, a database management company, announced Tuesday a joint effort to promote their b-to-b offerings. F1RSTMARK said it will incorporate 300,000 financial executives from TFP's files into its direct mail and telemarketing list offerings. Additionally, TFP will offer marketing executives at financial institutions new products drawn from F1RSTMARK's lists and databases.

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