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TheLadders.com debuts ad campaign

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Minneapolis—TheLadders.com rolled out a new ad campaign designed to show how the career site makes candidates seeking $100,000-plus jobs more attractive to employers. The TV effort, created by Fallon Worldwide, Minneapolis, shows business professionals striking supermodel poses in office environments. The spots promote TheLadders' career services, such as one-on-one counseling. The campaign budget was undisclosed.
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