Thinking of starting a Twitter chat? Read this first

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Anyone who's spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action, notes Jesse Noyes on the Eloqua blog. You see a hashtag, and suddenly your Twitter feed is popping up with questions and answers around a particular topic. If you're charged with developing a brand's social media strategy, creating Twitter chats can be tempting, but they're not that easy. Noyes consulted with the experts and identified six elements to consider before launching branded Twitter chats.
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