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BtoB

Two-thirds of major advertisers missing opportunities in Hispanic market

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Washington--Many companies are missing a major opportunity when it comes to reaching Hispanics, according to a study released Friday by the Association of Hispanic Advertising Agencies. The study found that in the past three years, 64% of top companies targeting Hispanics have invested less than 3.2% of their overall ad budgets in efforts to reach them. The study found insurance and telecommunications companies have invested the most in marketing to Hispanics. Among those companies that have invested the least are computer makers and software companies.
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