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ThomasNet partners with ESPN Radio for multimedia marketing campaign

Published on .

New York—ThomasNet, a Web site for industrial buyers, Wednesday launched a multimedia marketing campaign with ESPN Radio that combines sponsorships of online games and podcasts with traditional radio advertising.

At the center of the campaign is ThomasNet’s sponsorship of “MikeMan,” an online game featuring the hosts of ESPN sports talk show “Mike & Mike in the Morning.”

The ThomasNet campaign includes ThomasNet spots on ESPN programs “The Herd With Colin Cowherd,” the “Dan Patrick Show” and “Mike & Mike in the Morning.” It also features streaming audio spots and banners on ESPNRadio.com.

—Matthew Schwartz

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