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BtoB

Thomson Reuters to roll out ad campaign

Published on .

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New York—Thomson Reuters will break an online ad campaign on Jan. 24 called “The Knowledge Effect,” designed to show how the company is a trusted leader in business information for professionals around the world.

The campaign, developed by Interbrand, New York, and Ogilvy New York, includes online advertising, mobile marketing, iPad apps and a microsite. Doremus, also New York, handled media. The campaign budget was undisclosed.

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