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BtoB

Thomson Reuters unveils ad campaign for Eikon

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New York—Thomson Reuters officially launched Tuesday a global advertising campaign for its new financial desktop platform, Eikon. The campaign features the tagline, "New Era. New Tools." The budget for the campaign is in the tens of millions of dollars, according to a person familiar with the situation.

Thomson Reuters said it worked with Gardner Nelson + Partners, New York, which was the creative lead. Also contributing were Jack Morton Worldwide, London (events and experiential); Doremus, New York (media and strategy); Schematic, New York (online); and Interbrand, New York (naming strategy).

The campaign will target 14 major cities around the world in seven languages. The campaign includes print, digital, broadcast and out-of-home advertising. Print ads will appear in Barron's, the Economist, Financial Times, The Wall Street Journal and elsewhere.

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