Thomson Reuters said it worked with Gardner Nelson + Partners, New York, which was the creative lead. Also contributing were Jack Morton Worldwide, London (events and experiential); Doremus, New York (media and strategy); Schematic, New York (online); and Interbrand, New York (naming strategy).
The campaign will target 14 major cities around the world in seven languages. The campaign includes print, digital, broadcast and out-of-home advertising. Print ads will appear in Barron's, the Economist, Financial Times, The Wall Street Journal and elsewhere.