“Thwing-Albert, which provides products to test the properties of materials like the seal on a bag of potato chips, needed to react to a growing trend: The engineers who buy our products have shifted their research and purchasing to the Internet. Our Web site needed to become the valuable sales tool that it wasn't. It was hard to find and challenging to navigate. Working with ThomasNet, Thwing-Albert quickly improved the content and design with an online catalog that increased our search engine referrals by 90% over a year. We also redesigned our site so it really serves as an additional sales executive—anticipating and answering every possible question buyers could ask. Our flexible search functionality is particularly helpful to engineers; we offer multiple ways to compare and evaluate products. By improving our site, we increased sales of [one type of] tester 35% during the first quarter of 2008.”
—BRIAN KLINE, marketing manager, Thwing-Albert Instrument Co.