The endorsement marks Woodsâ first agreement with a b-to-b marketer. The campaign, which will appear in 27 countries, includes print, TV and airport ads. It kicks off today with TV spots during World Golf Championships-American Express Championship on ESPN.
Print ads are scheduled to appear in a The New York Times, USA Today, Financial Times, The Wall Street Journal, BusinessWeek, Fortune, Forbes, The Economist, The Globe & Mail, Australian Financial Review, Frankfurter Allgemeine, Le Figaro, Il Sole 24 Ore and Expansion.
The campaign introduces a new slogan, âhigh performance delivered.â It succeeds âinnovation delivered,â which was part of the companyâs âI am your ideaâ ad campaign introduced in February 2002.
Young & Rubicam, New York, produced both campaigns.