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BtoB

Tim Fixmer, President, Stamats Business Media

Published on .

Fixmer has been embracing change. Stamats' Meetings West is the first brand to test BPA Worldwide's new Brand Reach report, which includes auditing of such media as e-newsletters and webcasts in addition to print. Fixmer is also optimistic about business media companies in general—and Stamats in particular—beginning to generate more revenue from end-users.
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