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Time Inc. combines print and online ad sales for business titles

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New York—In another example of the accelerating trend among media companies to merge print and online advertising sales, Time Inc. this week said that all its business and finance titles, along with the Web site CNNmoney.com, are being organized into a new sales and marketing structure, effective immediately.

The new organization, called Time Inc. Business and Finance Network, will be supported by one sales team representing all the magazine brands combined with the sales force of CNNMoney.com.

The magazines included in the restructuring are: Business 2.0, Fortune, Fortune Small Business and Money.

—Matthew Schwartz

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