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Time Inc. combines print and online ad sales for business titles

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New York—In another example of the accelerating trend among media companies to merge print and online advertising sales, Time Inc. last week said that all its business and finance titles, along with the Web site CNNMoney.com, are being organized into a new sales and marketing structure, effective immediately. The new organization, called Time Inc. Business and Finance Network, will be supported by one sales team representing all the magazine brands combined with the sales force of CNNMoney.com. The magazines included in the restructuring are: Business 2.0, Fortune, Fortune Small Business and Money. On Friday Time Inc. cut another 250 jobs. Most of the cuts were mid- and junior-level staffers on the business side. In December, Time Inc. slashed about 105 jobs, several from the top management ranks, and in February it cut another 100 jobs, mostly from editorial. There will be 50 new positions added to the company's growing Web businesses, said Ali Zelenko, a Time Inc. spokeswoman.

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