It's Time to Make Facebook Marketing Work

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Forrester analyst Nate Elliott says that while there are nearly 1 billion people around the world using Facebook, he hasn't spoken with many companies that are happy with their Facebook marketing programs. “Marketers worry about how few fans they have, about how few comments and wall posts they get, and about the ROI of their Facebook spending — and many of them have good reason to worry,” Elliott writes in his blog post this week. He offers some strategies to help make Facebook marketing more effective.
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