For the moment, the two major newsweekly brands are taking different approaches on their Web sites.
Last September, Time.com was relaunched in an effort, among other goals, to align its branding relationship with the magazine, which went through a major redesign in 2007. To stress its timeliness, Time.com's Latest Headlines box is now located in the upper righthand portion of the page, opening up the center space for original news stories of the day.
It's been nearly a year and a half since Newsweek.com's last major redesign. Other than the Latest Headlines box in the center of the home page, the Web site stories are repurposed from the magazine.
Things may change in the digital realm for both newsweeklies this year, as the parent company of each has brought in new online talent in recent months.
Vijay Ravindran has been named senior VP-chief digital officer for Washington Post Co. Ravindran was with Amazon.com from 1998 to 2005, then joined Catalist, a start-up political technology company.
Jason Kelly has joined Time Inc. Digital as VP-strategy and revenue management. Previously, he was manager-advisory services for Rapt, part of Microsoft Advertising's Publisher Solutions. M