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BtoB

Time Warner unit in venture with IDG

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New York -- Time Warner's CNN News Group unit entered into a three-year, $50 million strategic alliance with computer-book and magazine publisher International Data Group. CNN Interactive said the alliance evolved out of its year-old content exchange relationship with IDG.net, the largest network of technology publications on the World Wide Web. Under that agreement, CNN provided headlines and summaries of breaking news to IDG.net, in return for IDG.net content for CNN.com/Tech's computing pages. The new alliance includes online and on-air cross-promotion and co-branding of television and Web site content, and CNN will take a minority equity stake in a new IDG online company. (From Crain's New York Business.)
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