Anyone using content marketing as a part of b-to-b social media outreach knows that volume counts, said Jeffrey L. Cohen on the Social Media B2B blog. Since only part of an audience sees your content at any given time, you have license to put out more than you think any one customer or prospect could read, listen to or watch. That's why Cohen thinks creating e-books is a great way to augment your content. E-books are shareable documents than people can download and read—or even print out and put in a notebook. Here are Cohen's suggestions on how to produce an effective one to help feed the voracious content engine maw.