March 8, 2005
New York—Total ad spending reached $141.1 billion in 2004, up 9.8% over 2003, according to a new report from TNS Media Intelligence.
Internet spending was the fastest-growing segment, increasing 21.4%.
Outdoor advertising grew 20.1%, national syndication increased 15.8% and cable TV grew 13.8%.
The top advertisers for the year were Procter & Gamble Co., which spent $2.9 billion (up 7.4%); General Motors Corp., which spent $2.8 billion (up 17.5%); and Time Warner, which spent $2.1 billion (up 5.6%).
"Advertising spending expanded steadily throughout 2004 and has now grown at a faster rate than the general economy in nine of the last 10 quarters," said Steven Fredericks, president-CEO of TNS, in the report.