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TNS/CMR reports 9.6% increase in Q1 ad spending

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New York—Total U.S. ad spending reached $31.5 billion in the first quarter of the year, up 9.6% over the first quarter of 2003, according to TNS Media Intelligence/CMR.

Growth was led by a surge in Internet spending, which increased 28.1% to $1.8 billion. The report found that increased Internet growth is a strong indicator that the medium has become an established part of the advertising media mix.

Other media showing strong year-over-year growth included national syndication, up 16.7% to $947 million; cable TV, up 16.3% to $2.9 billion; and national newspapers, up 14.6% to $774 million.

Industries driving the first-quarter growth included pharmaceuticals, automotive, motion picture and telecommunications.

—Kate Maddox

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