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TNS forecasts 5.4% ad increase for 2006

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Jan. 18 New York—Total U.S. advertising will reach $152.3 billion this year, up 5.4% over 2005, according to a new forecast by TNS Media Intelligence.

Total advertising grew an estimated 3.0% in 2005 over 2004, TNS said.

According to the report, advertising will grow by 5.0% during the first half of this year and will increase by 5.7% during the second half.

Steven Fredericks, president-CEO of TNS, said growth this year will be driven by events such as the Winter Olympics and mid-term elections, as well as stronger economic growth.

Media categories showing the strongest growth in 2006 will be Internet, cable TV and Hispanic network television, TNS projects.

—Kate Maddox

 

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