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TNS forecasts strong ad spending in 2005

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New York—Ad spending is expected to reach $150.5 billion in 2005, up 5.1% over 2004, according to a new forecast by TNS Media Intelligence/CMR.

The increase follows estimated ad growth of 10.6% in 2004 over 2003, TNS reported.

"This positive growth is a strong indicator regarding the overall state of the ad industry," said Steven Fredericks, president-CEO of TNS, in the report.

TNS projects the following increases in ad spending: 6.6% in the first quarter; 7.1% in the second quarter, 2.0% in the third quarter and 4.7% in the fourth quarter.

TNS said the second half will grow at a slower rate than the first half due to the absence of the Olympics and the presidential election, both of which helped boost ad sales in the second half of 2004.

—Kate Maddox

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