Feb 2, 2005
New York—Ad spending is expected to reach $150.5 billion in 2005, up 5.1% over 2004, according to a new forecast by TNS Media Intelligence/CMR.
The increase follows estimated ad growth of 10.6% in 2004 over 2003, TNS reported.
"This positive growth is a strong indicator regarding the overall state of the ad industry," said Steven Fredericks, president-CEO of TNS, in the report.
TNS projects the following increases in ad spending: 6.6% in the first quarter; 7.1% in the second quarter, 2.0% in the third quarter and 4.7% in the fourth quarter.
TNS said the second half will grow at a slower rate than the first half due to the absence of the Olympics and the presidential election, both of which helped boost ad sales in the second half of 2004.