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TNS: Internet is most-used media channel

Published on .

London—Among people worldwide who have online access, the Internet is the most-used media channel, according to a the “Digital Life” study released Sunday by research company TNS. The study, which included about 50,000 online, phone and face-to-face interviews conducted this summer with consumers in 46 countries, found that 61% of online users use the Internet daily compared with 54% who watch television daily, 36% who listen to the radio and 32% who consume newspapers.

The study also found that mobile users are fueling a shift from e-mail to social networking as a form of communication. Mobile users, the study found, spend on average 3.1 hours per week on social networking sites compared with 2.2 hours on e-mail.

More data from the study is available at www.discoverdigitallife.com.

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