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TNS introduces AdScope multimedia service

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New York—TNS Media Intelligence announced the launch of AdScope, an all-digital identification and retrieval service for ads across multiple media platforms.

The new service integrates ad occurrence and expenditure data for different creative formats—including TV, radio, Internet, magazine and newspaper ads—into a single source. AdScope monitors more than 80,000 hours per week of network and spot television, 450 radio stations, more than 2,700 Web sites and 170 magazines and newspapers.

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