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TNS introduces revised ConversionModel for tracking brands

Published on .

New York—TNS, a business analysis company that is part of Kantar Group, has introduced an upgraded ConversionModel service to track brand perception. The revised tracking service includes two new metrics: “power in the mind,” which tracks how people feel about a brand; and “power in the market,” which tracks external factors that influence brand perception such as price and product availability. ConversionModel is used in TNS brand studies, including its Commitment Economy study of global brands.
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