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BtoB

TNS Media Intelligence acquires Cymfony

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Boston—In a reflection of the increasing clout of companies that monitor social media, TNS Media Intelligence has acquired Cymfony, which tracks online social networks and blogs. Financial terms of the deal were not disclosed. TNS will integrate Cymfony’s tracking and analysis of social media into TNS’ current suite of advertising products. Media investment bank Jordan, Edmiston Group represented Cymfony in the transaction.
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