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BtoB

TNS projects robust ad spending in 2004

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New York--Ad spending is expected to reach $138.4 billion this year, up 7.8% from last year, according to a new forecast from TNS Media Intelligence/CMR.

The forecast is based on the economy's continuing to rebound this year. Last year's ad spending was estimated to be 6.1% higher than in 2002, according to TNS.

The election year and the summer Olympics will contribute to the growth in ad spending, TNS said.Among media categories, Spanish language TV will lead the way with a 15.7% increase, Internet ad spending will increase by 12.1%, and spot TV will grow by 10.8%, TNS projected.

All other major media categories will show increases as well, according to the report.

-- Kate Maddox

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