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TNS reports ad spending up 0.2% in first nine months

Published on .

New York—U.S. ad spending totaled $108.2 billion for the first nine months of this year, up 0.2% over the same period last year, according to TNS Media Intelligence.

During the third quarter, ad spending was up 1.3% from the year-earlier period, reversing declines in the first half of the year.

The strongest growth was seen in Internet display advertising, which was up 17.2% during the first nine months of the year.

Consumer magazine spending was up 6.4%; cable TV spending, up 4.7%; and outdoor spending, up 4.4%.

Spending in b-to-b magazines was down 5.5% in the first nine months, according to TNS.

—Kate Maddox

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