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TNS reports ad spending down 0.3% in first quarter

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New York—Ad spending in the U.S. totaled $34.93 billion in the first quarter, down 0.3% from the same period last year, according to TNS Media Intelligence.

Only six of the 19 media categories measured by TNS posted year-over-year gains in the first quarter.

Among the leading ad categories, Internet display advertising was up 16.7% to $2.70 billion in the first quarter; consumer magazines were up 7.1% to $5.17 billion; and cable networks posted a 6.3% gain to $3.82 billion.

Ad spending in b-to-b magazines totaled $957.0 million in the first quarter, down 5.2%, according to TNS.

Steven Fredericks, president-CEO of TNS, said ad spending picked up slightly at the end of the first quarter, following a sluggish January.

—Kate Maddox

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