BtoB

TNS reports ad spending up 3.0% in 2005

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New York—Total ad spending reached $143.3 billion in 2005, up 3.0% from 2004, according to TNS Media Intelligence.

Total ad spending increased by 3.0% in the fourth quarter of 2005 compared with the year-earlier period.

Internet display advertising showed the strongest growth, up 13.3% to $8.3 billion in 2005. Cable TV ad spending grew by 11.4% for the year, reaching $15.9 billion.

Other strong categories for the year were outdoor (up 9.8% to $3.5 billion) and consumer magazines (up 7.5% to $21.7 billion).

Ad spending in b-to-b magazines grew by 2.4% in 2005 to $4.5 billion.

—Kate Maddox

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