February 28 New York—Total ad spending reached $143.3 billion in 2005, up 3.0% from 2004, according to TNS Media Intelligence.
Total ad spending increased by 3.0% in the fourth quarter of 2005 compared with the year-earlier period.
Internet display advertising showed the strongest growth, up 13.3% to $8.3 billion in 2005. Cable TV ad spending grew by 11.4% for the year, reaching $15.9 billion.
Other strong categories for the year were outdoor (up 9.8% to $3.5 billion) and consumer magazines (up 7.5% to $21.7 billion).
Ad spending in b-to-b magazines grew by 2.4% in 2005 to $4.5 billion.