BtoB

TNS reports ad spending increased 0.2% in 2007

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New York—Dragged down by a sluggish fourth quarter, U.S. ad spending rose only 0.2% last year to $148.99 billion, according to a new report from TNS Media Intelligence.

In the fourth quarter, ad spending declined 0.1% compared with the same period in 2006. “As a whole, the ad market remains stalled and is being engulfed by the spreading pessimism about general economic conditions,” said Jon Swallen, senior VP-research at TNS Media Intelligence.

Online ad spending was the growth leader, with Internet display advertising increasing 15.9% in 2007. Consumer magazines posted ad growth of 7.0%, and cable TV spending increased 6.5% over 2006.

Ad spending in b-to-b magazines was down 4.2% for the year, according to TNS.

—Kate Maddox

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