TNS reports second-quarter ad revenue down 3.7%

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New York—Total ad spending in the second quarter declined 3.7% compared with the second quarter of last year, according to a report released today from TNS Media Intelligence.

For the first six months, total ad spending was down 1.6%, the report found.

“Advertising expenditures started to contract in March, well before the September turbulence on Wall Street renewed concerns about the health of the economy and possible collateral damage to the ad market,” said Jon Swallen, senior VP-research at TNS Media Intelligence.

For the first half of the year, syndicated TV ad spending was up 10.2% over the same period last year; Internet display ad spending was up 8.0%; cable TV ad spending was up 3.1%; and outdoor ad spending was up 1.8%.

Ad spending in the first half was down 9.5% in national newspapers; 7.1% in local newspapers; 6.5% in radio; and 5.9% in b-to-b magazines.

—Kate Maddox

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