BtoB

TNS reports first-quarter ad spending up 0.6%

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New York—Total ad spending in the U.S. rose 0.6% in the first quarter compared with the year-earlier period, according to TNS Media Intelligence.

“Enduring concerns about economic conditions and consumer spending behavior continued to cast a pall over the advertising market during the first quarter,” said Jon Swallen, senior VP-research at TNS.

Media showing the strongest growth in the first quarter were Sunday magazines (up 17.1%), network radio (up 12.0%), syndicated TV (up 11.2%) and Internet display advertising (up 8.5%).

Ad spending in b-to-b magazines was down 3.2%, and ad spending in newspapers declined 5.2%, according to TNS.

—Kate Maddox

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