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TNS reports U.S. ad spending down 15.3% in third quarter

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New York—Total U.S. measured ad spending declined 15.3% in the third quarter, compared with the same period last year, according to TNS Media Intelligence.

For the first nine months of the year, total U.S. ad spending was down 14.7%, according to TNS.

The only media categories that grew in the first nine months were Internet display advertising (up 7.0%) and free-standing inserts (up 3.9%), according to the report.

The hardest-hit categories in the first nine months were b-to-b magazines (down 27.6%), spot TV (down 27.5%), national spot radio (down 27.2%) and local magazines (down 25.8%).

Overall, local media ad spending fell 23.7% through September, while national media dropped 10.1%, according to TNS.

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