Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


TNS reports U.S. ad spending down 15.3% in third quarter

By Published on .

New York—Total U.S. measured ad spending declined 15.3% in the third quarter, compared with the same period last year, according to TNS Media Intelligence.

For the first nine months of the year, total U.S. ad spending was down 14.7%, according to TNS.

The only media categories that grew in the first nine months were Internet display advertising (up 7.0%) and free-standing inserts (up 3.9%), according to the report.

The hardest-hit categories in the first nine months were b-to-b magazines (down 27.6%), spot TV (down 27.5%), national spot radio (down 27.2%) and local magazines (down 25.8%).

Overall, local media ad spending fell 23.7% through September, while national media dropped 10.1%, according to TNS.

Most Popular
In this article: