TNS reports U.S. ad spending down 4.1% in 2008

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New York—Ad spending in the U.S. totaled $141.7 billion in 2008, down 4.1% from 2007, according to TNS Media Intelligence. In the fourth quarter, ad spending was down 9.2% from the year-earlier period.

Internet display advertising grew 4.6% in 2008, the slowest rate since 2002.

Other media types that showed growth last year were syndicated TV (6.5%); Spanish-language magazines (4.9%); cable TV (2.1%); free-standing inserts (1.8%); and Spanish-language TV (0.1%).

Newspapers were hardest hit, with ad spending down 11.8% for the year. Ad spending in b-to-b magazines declined 10.5%, according to the report.

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