BtoB

Given today's economy, what marketing activities have you shelved, delayed, rethought or increased?

Dawn DiMartino,VP-marketing programs and analytics, Iron Mountain, and chairwoman of ANA's Business-to-Business Marketing Committee

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“We're trying to increase our analytics and understand both the explicit analytics around function, and title and company size, as well as the implicit engagement factor of the behavioral analytics. [We're also] trying to map them to be more targeted and relevant to our customers. We're really doing a lot more with our database and our push marketing through e-mail, but making that into more of a pull marketing. That is what we're doing, and putting efforts against that.”
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