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BtoB

Today's marketing is unsustainable

By Published on .

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In his Direct Marketing blog, consultant and frequent conference speaker Ernan Roman says that for connecting with customers, data modeling is not enough, nor is throwing more technology at the problem or writing more clever copy. "We can only stop the obscenely wasteful practices of our industry by listening to customers and then changing our practices based on their preferences," he says, in this post.
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