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BtoB

Tom Haas, Siemens Corp.

Published on .

What: CMO

Where: Siemens Corp., New York

Why: Haas, who has been in his job for six years, is responsible for the planning, direction and execution of all corporate marketing and brand advertising programs. Last year, he oversaw the launch of "Siemens Answers," a $145 million global ad campaign timed to coincide with the company's 160th anniversary. Haas was also involved in creating a centralized marketing organization called Siemens One, which provides a single point of contact for clients interested in the company's infrastructure solutions across health care, industry, energy and the environment.

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