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Tom Haas, Siemens Corp.

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What: CMO

Where: Siemens Corp., New York

Why: Haas, who has served as CMO for seven years, is responsible for all corporate marketing and brand advertising for Siemens. He has been instrumental in the development of Siemens One, an integrated business unit that provides infrastructure solutions across the company's different businesses in health care, industry and energy. He also oversees the "Siemens Answers" campaign, which debuted two years ago.
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