Tom Haas was named Chief Marketing Officer of Siemens Corporation in 2002. In this position he is responsible for the planning, direction and execution of all corporate marketing and brand advertising programs for the $25 billion US operations of Siemens. Tom's role also includes responsibility for corporate sales support programs, customer events, sponsorships and strategic marketing alliances. His team also worked on the global launch of the Siemens “Answers” campaign which was rolled out last year in more than 40 countries.
Prior to joining Siemens in 1992, Mr. Haas was Director, Executive Communications for Pratt & Whitney, a division of United Technologies. He has more than 30 years of experience in corporate marketing and communications functions including management positions at both United Technologies, where he served as Director, Corporate Advertising and at Rockwell International.
Mr. Haas holds an MBA degree from Rensselaer Polytechnic Institute (RPI), an M.A. in Communications from the University of Pittsburgh and a B.A. in Journalism from Duquesne University. In 2008 he was named one of the Best Marketers of the Year by Crain's B to B Magazine. Mr. Haas is currently a member of Board of Directors of the Association of National Advertisers (ANA), and a past-member of the Board of Directors of BPA International and the National Advertising Review Board (NARB). He is also active in a variety of marketing organizations including the Marketing Leadership Council and the Institute for the Study of Business Markets (ISBM). He and his wife, Barbara, live in Princeton, NJ.
Read more about Tom in BtoB's 2011 Top Marketer Profile