BtoB

Tom Stein, President-CEO, Stein Rogan+Partners

Published on .

Reprints Reprints

What: President-CEO
Where: Stein Rogan+Partners, New York
Why: Under Stein’s leadership, the agency picked up new b-to-b clients last year including Allmenus.com, American Society of Mechanical Engineers, Barnes & Noble, DealerTrack, eThority, Hytorc, KDS, TheLadders and Towers Watson. It also created integrated campaigns such as “Exercise the Right to Save” for TransitCenter/TransitChek, a branding campaign for the newly merged Towers Watson and a repositioning campaign for Silverpop. This year, Stein Rogan was named Agency of the Year by the BMA.
In this article:
Most Popular