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BtoB

Tom Stein, President-CEO, Stein Rogan+Partners

Published on .

What: President-CEO
Where: Stein Rogan+Partners, New York
Why: Under Stein’s leadership, the agency picked up new b-to-b clients last year including Allmenus.com, American Society of Mechanical Engineers, Barnes & Noble, DealerTrack, eThority, Hytorc, KDS, TheLadders and Towers Watson. It also created integrated campaigns such as “Exercise the Right to Save” for TransitCenter/TransitChek, a branding campaign for the newly merged Towers Watson and a repositioning campaign for Silverpop. This year, Stein Rogan was named Agency of the Year by the BMA.
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